Looking after 'The Environment' should be straightforward - no-one wants to destroy the world. And yet in every 'green' area we are either failing to take the essential steps to prevent destruction of the planet or are being deceived - often by ourselves. By using the scalpel of eco-logic it is possible to open up the reality beneath the layers of confusion and deception, turn recognized situations inside out, identify hidden agendas in the so-called Experts, and come up withrealsolutions to our green problems.

Examining issues such as Climate Change Sceptics, Celebrity greens and the charity gig bandwagon, 'Fair' trade, Organics, Renewable energy, Recycling, Carbon offsets, Sustainability and much more, ECO-LOGIC is a book to shake up the green movement and give it a new impetus.

Brian Cleggread Natural Sciences at Cambridge, specialisingin experimental physics. He spent a year at Lancaster University gaining a second MA in Operational Research and then joined British Airways, where he worked for 17 years on a wide range of projects. In 1994 he launched a new career providing creativity consultancy to corporations and writing for magazines and books. His clients have included BA, Smith Kline Beecham, the BBC, the Treasury and the Met Office. He is a Fellow of the Royal Society of Arts. He is also the editor of the successful www.popularscience.co.uk book review site. Brian Clegg lives in a Wiltshire village with his wife and two children.

The Freakonomics of Green. Clegg takes a scalpel to all things Green, using the combined tools of logic and economics to discover why it is that a subject that should be a no-brainer is so clouded by layers of confusion and deception.